Published Articles

	Independent Hotels & Resorts; Ride the Wave or Float with the Tide?
	Disconnect -- Aligning the Revenue Management and Sales Strategies
	Revenue Management -- The Integration of Revenue Drivers
	When the Crystal Ball is Cloudy; Marketing Plans for 2004
	Revenue Recovery Building The ‘A’ Team in Sales
	Back to the Basics? The Basics of Hotel Sales Have Changed!
	Hotel Sales -- Innovation in the Face of Limitations
	The New Realities of Hotel Sales – Focus on Revenue Generation
	The Good News & the Bad News - Improving Economy = New Hotel Development
	Heightened Security Requires New Strategies in Hotels Sales
	Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment
	Carol Verret Consulting and Training , December WebCast - Stalking the Government Market
	The Rate Game, Playing to Win
	The ‘Value Proposition’: Marketing Yourself to Prospective Employees
	FAT, DUMB AND HAPPY - The Seasonal Boom and Bust Cycle
	How Soft Is Your Hotel's Economic Landing?
	Measuring Effectiveness of Hotel Sales Departments
	Hotel Sales Training - The Need for Immediate Results
	100% Market Share Penetration is Not Good Enough
	Trash the 2002 Marketing Plan - And Just Start Over - September, 2001
	The Key to REVPAR Recovery - New Business Development
	Surf's Up - Ride the Wave or Miss the Boat -The Effective Use of Technology in Hotel Sales
	Why Customer Service Seminars Don't Work - October, 2000
	How to Use Consultants Effectively - A View From the Other Side
	Creating a Culture of Customer Service
	Generation Y: Motivating and Training a New Generation of Employees
	Front Desk: Arming the Front Line ‘Troops’
	Hotel Sales in a Limited Service Environment -- The Rules Have Changed
	The Challenge of Marketing Independent Boutique Hotels
	100% Market Share Penetration is Not Good Enough
	The General Manager’s Role in Sales - Chief Marketing Officer of the Hotel