http://www.carolverret.com Hospitality Sales and Customer Service Training and Consulting en-us http://www.carolverret.com/PressReleases/Optims.htm CVCT Carol Verret and Associates Consulting and Training and Optims America announce the Revenue Management Accelerator – a seminar to be held in New York City on June 28 and repeated June 29 at the Sofitel Hotel in Manhattan. This program is sponsored by Optims America, a leader in cutting edge Revenue Management Systems. This seminar is aimed at property based and corporate revenue managers as well as Sales and Marketing and Operations executives. "This program will focus on the latest developments in the rapidly changing revenue management technology and how increasingly this has become a competitive factor. It is the information that enables the decision making process to become faster and more precise in all areas of revenue generation," said Carol Verret. "Developing and executing a sales and marketing strategy has never before been enhanced by such immediacy." Complete Press Release at http://www.carolverret.com/PressReleases/Optims.htm http://www.carolverret.com/cvnewsissueMay05 It became apparent at a recent Revenue Management conference that not only is there a "disconnect" between the sales department and revenue management but at times, it manifests in outright frustration. I was the "token" sales person at the conference. Following my presentation on Sales and the Revenue Management Strategy, it became apparent that I had touched a nerve -- that not all was well in the relationship between Revenue Management and Sales. However, the Revenue Managers in attendance expressed a sincere desire to bridge this disconnect. The Revenue Managers' frustration stemmed from a perception that sales only wants to sell "discounted" rates at inappropriate times, doesn't understand and/or support the revenue management strategy and is primarily concerned with their "bonus" or incentives versus the revenue of the entire hotel.