The
'Value Proposition'
The days are gone when the hourly wage was the only
issue in hiring. Now potential
employees can get the same or better hourly wage almost anywhere. How do you attract them and retain them – what is your
value proposition to a potential new employee?
I challenge you to pose a ‘value proposition’ – that is, why would an
employee want to work for you more than anyone else?
What do you and your hotel ‘ bring to the table’?
Do
you make work fun?
Do you solicit and value your employees’ contributions and
suggestions?
Do
you recognize and reward good customer service?
Do
you make the guidelines clear?
Do
you empower them to make a customer happy?
Do
you offer incentives based on guest service scores or comment cards?
Do
you treat your employees like your customers?
Think about it and how you convince a potentially good employee why they would
want to work for you.
All of you hotel managers out there are soon going to be calculating that
end of year bonus. Business was
good, rates were pretty high – what about that part based on guest service
scores? Guest service scores tend
to be in inverse proportion to the rate and given the labor shortage and
retention and training issues this last year, how are you going to rate?