Issue 1, February 12, 2001 

http://www.carolverret.com

The 'Value Proposition'

  The days are gone when the hourly wage was the only issue in hiring.  Now potential employees can get the same or better hourly wage almost anywhere.  How do you attract them and retain them – what is your value proposition to a potential new employee? 

    I challenge you to pose a ‘value proposition’ – that is, why would an employee want to work for you more than anyone else?  What do you and your hotel ‘ bring to the table’?

  Do you make work fun?

Do you solicit and value your employees’ contributions and suggestions?

  Do you recognize and reward good customer service?

 Do you make the guidelines clear?

 Do you empower them to make a customer happy?

 Do you offer incentives based on guest service scores or comment  cards?

 Do you treat your employees like your customers?

   Think about it and how you convince a potentially good employee why they would want to work for you.

    All of you hotel managers out there are soon going to be calculating that end of year bonus.  Business was good, rates were pretty high – what about that part based on guest service scores?  Guest service scores tend to be in inverse proportion to the rate and given the labor shortage and retention and training issues this last year, how are you going to rate?

Carol Verret and Associates Consulting and Training offers training and consulting services to the hospitality industry in the areas of sales and customer service. For a complete description of their services, log onto the web site at http://www.carolverret.com/. 
The ResultsWoW Customer Service Newsletter by Carol Verret is a monthly newsletter designed to keep you updated on information relating to the hospitality industry specifically in the areas of sales and customer service. You will receive an edition the second Monday of each month.

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Contact:Carol Verret (303)618-4065
Web Site: http://www.carolverret.com/ 
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