Consultation
This is a hand on program to
work with every department involved in formulating, implementing and
managing the revenue management strategy. We focus on your
specific situation; assist in structuring the revenue management process
and follow-up with a series of regular conference calls to guarantee
your success!
Seminars
REVENUE MANAGEMENT
– ACCELERATED FOR 2008
This is ideal for company and
regional meetings! This program is a full day or two-day program
depending upon the number of participants and the depth of the modifications
that reflect each company’s requirements and culture. It is
ideal for Revenue Managers and everyone involved in the revenue management
process, such as Directors of Sales, Front office and Reservations as
well as the GMs. It is an excellent program to build the revenue
management team!
REVENUE MANAGEMENT
– ACCELERATED FOR 2008
This program not only covers the basics
of revenue management but also builds in the most recent developments
in this fast morphing discipline. This is the update to
the Revenue Management Accelerator. This program includes processes
for both small independents and larger franchises – as always, we
tailor the program to the client’s specific situation..
The updated program includes real time
exercises to position a property for revenue management success.
It will focus on the original modules
including the following updates:
- Developing an Effective
Revenue Management Strategy
- Predicting demand
- Impact Calculator of new
hotel product on your demand
- Incorporating user based
content web sites into the revenue management strategy
- Aligning Sales and Revenue
Management
- Increasing your online visibility
to small groups that book online
- Displacement analyses that
consider revenue to all profit centers
- Maximizing presence on online
RFP sites and instant RFPs
- Developing an Effective
Distribution Strategy
- Using RSS feeds and other
Web 2.0 based tools
- Building communities of clients
and potential clients into an effective CRM strategy
- Managing the online presence
of the property
This seminar is ideal for General Managers,
Revenue Managers and Directors of Sales as well as anyone else who participates
in or manages the revenue management process.
This is a full day program but modules
can be broken out and delivered as standalone programs.
The Revenue Management
Accelerator
This is the basic revenue management
course – ideal for those that are new to the discipline or new to
the hotel industry and wants to gain a basic understanding. It
is full of hands on exercises to ensure that participants not only have
heard but can apply the principles of the program.
- The role of Revenue
Management
- Effective Revenue
Management Strategies
- Competencies
-- Daily discipline
- The elements of
revenue management
- Sales and Marketing
strategies & tactics
- Distribution strategies
– Web 2.0, user generated content and review sites
- Measuring the ROI
- Reservation sales
& conversion ratios
- Maximizing E-marketing
- Web Site
- Managing online
distribution channels
- Working with franchise
programs and opportunities
- Revenue management
for all hotel profit centers
- Eliminating the
‘mystique’ of the process
- Balancing the statistics
and the guest experience
- Defining the ‘value’
of the revenue management process
- Beyond competencies
-- the consultative process
- The leadership role
of the Revenue Manager
- The Revenue Manager’s
role as an ‘intraprenuer’
- Serving the constituents
-- internal and external
- Communicating and
gaining consensus
- Competing priorities
- Managing and mitigating
conflict
- Revenue Management
Meetings
- Frequency
- Agenda
- Objectives
- The future – The
Revenue Manager’s Evolving Role
Leadership
– GMs Managing the Revenue Management Process
This program is ideal for General
Managers’ meetings and other industry gatherings. It is a seminar
that can be modified for various timeframes and invites participants
to share their experiences, questions and concerns about revenue management
– the process is changing rapidly! We define the process,
provide suggestions for its management and leave everyone with tools
they can use!
- Understanding the
Revenue Management Process
- Defining the role
of Revenue Management
- Developing a Revenue
Management and distribution strategy
- Understanding and
managing the user generated content review and online RFP sites
- Managing the ‘risk’
factors – short lead times,
- The negotiating
process and managing conflict
- Balancing the Revenue
Management plan with the guest experience
