PRESS RELEASE WEB CAST SEPTEMBER 14, 2007

'Web 2.0 and the Hotel Group Sales Process—Managing User Generated Content to Increase Sales!’ Web Cast Setptember 14, 2007

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Many meeting planners are preferring third party sites like Star Cite, Elite meetings, EMC Venues, etc., to solicit initial RFPs in order to narrow the field of suitable hotels prior to engaging with any of them.  Many of them are using ‘instant’ RFPs, often attached to a property’s or a franchise web site. 

What does this mean for hotel group sales managers and how can you influence the process? 
“Hotel sales managers are increasingly frustrated with traditional methods of soliciting group leads,” says Carol Verret. “Even those meeting planners with whom they thought they had a ‘relationship’ are now using online tools to ‘shop’ the market.   This web cast deals with how hotel sales people can influence the process and ‘new’ relationship building techniques’.
 At the end of this web cast participants will be able to:

• Design and manage their online presence in order to gain greater visibility and better positioning
• Understand  and use more effective RFP techniques
• Manage the hotel’s web presence on the small group booking sites
• Use blogs, community and review sites to establish a presence and ‘build’ relationships

This web cast should be attended by Directors of Sales, group sales managers, revenue managers, GMS any one that manages and interfaces  with the group sales department. 

$129 for each connection -- $119 for two or more connections from one company.

The program is offered at 1:00pm Eastern time/10:00am Pacific time and is approximately an hour in duration. 

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at carol@carolverret.com or she can be reached by cell phone (303) 618-4065.