Any farmer can tell you that the most frustrating thing about farming is the lack of control over the environment that is needed to produce a crop. Drought (such as we have now in the hotel sales environment) means that fewer crops grow and those seeds that do come up produce plants of inferior quality (read lower yield). The crop is diminished and revenue from "farming" declines. Pestilence (we could call this competition) disseminates the crop and makes less of the crop available for harvest (everyone is going after the same business). The "farmer" is dependent on the environment to generate revenue.

"Hunters have a different perspective. Hunters go out and actively seek their revenue."

Live Web Casts for 2005

What is a WebCast?

Revenue Management: Check back for date and time.

Check Back - 11:00 Pacific Time

Skill Sets for Hunters -- The Government Market
Corporate Travel is down, Association attendance is spotty at best but the government continues to travel! Find out "hunter tips" for increasing your market share from state and federal government as well as government subcontractors!

Check Back for Next Date - 11:00 Pacific Time

Skill Sets for Hunters -- Presenting the Product and Closing the Sale
A hotel sales person may only get one opportunity to present the hotel and close the sale. Closing the sale is so much easier when an effective presentation addresses the client's requirements. Never finish the presentation without asking for the business!

Check Back for Next Date - 11:00 Pacific Time

Skill Sets for Hunters -- Effective Qualifying and Approaching Prospects and Customers

"Potential clients and hotel sales managers are telling me that a hotel sales person may only have one opportunity to get a prospect's attention! We need to focus on how we qualify them and what that tells us about how to approach them. Join me to learn about qualifying and approach techniques that get you in the door!"

Skill Sets for Hunters -- Prospecting -- New Business Development
Check Back for next WebCast date - 11:00 Pacific Time - Friday

"My consulting clients and seminar participants are looking for new ways to locate and development new business. This web cast will provide 'hunter' tools that you can put to work immediately!" Carol Verret  

• Developing a strategy for New Business Development
• Setting goals and action plans to achieve and benchmark success
• Identifying specific tools to assist you in reaching those goals

"Very clear and concise and direct to the point! Awesome. Great presentation."
-- Embassy Suites Participant

Click here to see what hotel professionals say about our Live web casts.

Watch for our New E-Book Publications

We will be offering three E-Books. These are written by Carol Verret based on her live seminar presentations. Titles are:   Customer Service for the Hospitality Industry Great Sales Strategies Revenue Management Leadership

Module 1: "Skill Sets for Hunters: Stalking the Corporate Market"

The skills required to successfully locate corporate accounts that have business and the money to pay your rate.

"I learned that hunting business is not much different than hunting an animal. These things take time and to actually make a kill a lot of time and effort is needed. You have to research the target and know how they act and the paths they take to get where they are going. Only with business people you have to understand how to help them get where they are going instead of actually making a kill and stopping in its tracks."

Module 2: "Skill Sets for Hunters: Stalking the SMERF Market"

The skill sets required for uncovering the hidden business in this market segment. Especially pertinent for the drive market trend that is dominating travel patterns in the hotel industry.

What did you learn in today's web cast?

"Confidence that I, not the economic situation, will control my future bookings. (I've been through economic downturns before, but never hit this hard. After being at 150% of my goal last year, and very behind this year, I needed some inspiration and new ideas!)"

Corporate Travel is down, Association attendance is spotty at best but the government continues to travel! Find out "hunter tips" for increasing your market share from state and federal government as well as government subcontractors!

Module 4: The Marketing Plan -- Revenue Driver for 2004

New Realities for Hotel Sales: This year more than ever, the Marketing Plan is the most important thing you can do to ensure the success of your hotel and you! It is the process of thinking through what market segments to pursue, the effective allocation of precious resources and how you are going to win the competitive battle. You will learn how to assign a Return on Investment and how to measure the ROI on every thing you do for the coming year.

You will leave this seminar with an outline of a Marketing Plan as a Revenue Driver not just another document to take up space on the shelf!

To Pay by Check, Click Here

There is no special software or set up required. All you need is a computer with a web browser (such as Netscape or Microsoft Internet Explorer) and a phone. Visual information and the presentation application, such as PowerPoint is transmitted via the Internet to the participants. At the same time, voice connections are provided by ConferenceCallService's state-of-the-art conferencing network.

If you have any questions, please contact us. If your chosen date is not available, we will contact you for an alternative date.

Sessions are a maximum of 20 participants. We limit the number of people so that we can have good interaction among participants and to be able to answer questions.

To pay by check: Send a check for $89 per training session Payable to Carol Verret Consulting, 5910 S. University #C-18 PMB 374, Greenwood Village, CO 80121. Include your name, company name and date of session(s) you wish to attend, and your email address. Note: We send instructions via email only...if we do not have your email, we cannot include you. Payment must be received two days before the date of the session, otherwise, you will be scheduled for a later date.

We are looking forward to working with you! Questions? Click Here

What the Pro's say about our WebCasts:

"Yesterday, I drove thirty miles to find a USA Today and I found one! It's not easy in this neck of the woods. I was excited to see the back page of the money section and the strong sectors of business that I will focus on this week. I will focus on devoting more time to hunting. I also liked the hints about who to seek out at the companies, ie. HR department, etc. Will use the hunter tips and develop them as habits. Will focus on quality of calls."

I learned that hunting business is not much different than hunting an animal. These things take time and to actually make a kill a lot of time and effort is needed. You have to research the target and know how they act and the paths they take to get where they are going. Only with business people you have to understand how to help them to get where they are going instead of actually making a kill and stopping in its tracks."

"I was given many useful avenues to generate sales. Not only can I use the suggestions made in the seminar, I also can use those beginnings to come up with my own." Seminar Participant